Mark Leibler and Colin Rubenstein

The intimidating power of Australia’s pro-Israel lobby limits what mainstream media outlets dare publish about Israel and forces self-censorship on editors and journalists alike, writes John Lyons in his latest book Dateline Jerusalem: Journalism’s toughest assignment. Kim Wingerei reports.

In 2019, Fairfax Media’s Sydney and Melbourne mastheads made an error. In the daily crossword section, the answer to the clue “Holy land” turned out not be six letters staring with an I, as some would expect, but nine letters: Palestine. So affronted was the Australia/Israel and Jewish Affairs Council (AIJAC) that they demanded an investigation.

Fairfax acceded, blamed the error on an external contractor and apologised to Colin Rubenstein, executive director of the AIJAC.

This is just one of many examples which John Lyons uses to illustrate the power of a lobby group so influential it can force changes to government policy, hound journalists out of their jobs and pressure the ABC board to justify the appointment of foreign correspondents.

…there are only three people who can tell the editors of The Australian what they can or can’t use: Rupert Murdoch, Lachlan Murdoch and Colin Rubenstein.

John Lyons

John Lyons is an experienced journalist. Currently, the head of investigative journalism at the ABC, his 40 years in the media include being editor of the Sydney Morning Herald, Middle East correspondent for The Australian and winning one of his three Walkley Awards for “Stone Cold Justice”, a Four Corner’s episode which exposed the human rights abuses in Israel military courts.

His earlier book Balcony over Jerusalem covered his six years of witnessing the tragedies and contradictions of a region which has suffered more armed conflict than any other since World War II.

In his latest book released this weekend (at 85 pages, it’s closer to essay size), Lyons focuses entirely on the Israel-Palestine conflict and specifically how pro-Israel lobbyists seek to control the narrative for the Australian audience.

He makes the point several times that the press in Israel is far more overtly critical of the policies of Israel’s government than is the media in Australia, including how the regular flare-ups in the West Bank are covered.

To the AIJAC it’s a war of words. It is a battle to control how and what is said.

For example, Colin Rubenstein and his fellow lobbyists are particularly sensitive about using the word “occupation” in reference to Israel’s occupation of Palestinian Territories. But as the lieutenant colonel responsible for Israel’s army operations in the occupied territories quips:

If this is not occupied, then the media has missed one of the biggest stories of our time, (Israel’s) withdrawal from the West Bank!

LC Eliezer Toledano, Israel Army

The pro-Israel lobby has even developed a special dictionary. The Global Language Dictionary was funded by The Israel Project to “guide politicians and journalists on the language to use to win support for settlement expansion.”

Merely using the word Palestine can land a journalist in trouble. Jennine Khalik, a Palestinian Australian and former journalist at The Australian, recounts in the book how she was yelled at by a sub-editor for referring to a refugee and singer as coming from Palestine:

PALESTINE DOES NOT EXIST … Palestine is NOT a place … What kind of journalist are you, using the word Palestine?

For Jennine Khalik this was the last straw. She left the paper shortly after, following what had been a concerted campaign by the pro-Israel lobby, including diplomats from the Israel embassy questioning her editors about the appointment of “a Palestinian activist”.

In another example of the tactics used to control the narrative, Lyons refers to a story told by former The Age editor, Andrew Holden, where Colin Rubenstein and Mark Leibler – lawyer and well-known leader of the Jewish business community – marched into his office and complained loudly about the paper’s coverage of the 2014 Gaza war.

Anyone who thinks that such a display by an esteemed member of the Australian community doesn’t have a chilling effect is kidding themselves. I have seen its effect in the years since in hesitancy on the part of editors and trepidation about any story which may show Israel in a negative light.

John Lyons

Lyons himself has also been subjected to threats and intimidation over the years for his reporting on Israel and Palestine. Like many who have dared to criticise the Israeli Government, he has been called an anti-semite, but also a “Goebbels” and “a Hamas smelly used tampon”.

It is a tactic he says is used persistently by those in Australia agitating for positive coverage of Israeli government actions.

I think the aim is to make journalists and editors decide that, even if they have a legitimate story that may criticise Israel it is simply not worth running, as it will cause more trouble than it’s worth.

John Lyons

As a result, most Australians don’t know much about the plight of the Palestinian people. They don’t know about the 101 permits that Palestinians need to obtain from Israel be able to work and live in what they believe is their own land. They don’t know that Palestinians don’t enjoy free speech, freedom of movement or equality before the law.

In April 2021, Human Rights Watch (HRW) released its landmark report “A Threshold Crossed: Israel Authorities and the Crimes of Apartheid and Persecution”. It was largely ignored by mainstream media in Australia. “Including by my own organisation, the ABC,” says Lyons.

Abusive Israeli policies constitute crimes of apartheid, persecution

The pro-Israel lobby is so effective it has achieved the ultimate aim of information suppression – self-censorship.

John Lyons: Dateline Jerusalem: Journalism’s Toughest Assignment – now available from Monash University Publishing

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